Prompt to create ads and advertising copy

Prompt Premium to write honest advertising copy based on real benefits, with no fake testimonials, invented urgency, or misleading claims.

Updated: September 26, 2026

What it's for
Write advertising copy (for social media or paid ads) based on your product or service's real features and offers.
Who it's for
Businesses or freelancers who need to write ads without falling into exaggerated promises or invented data.
Expected result
Several ad copy variants with different angles, all based on real information, ready to adapt to whichever platform you use.

Variables you need to fill in

Complete Premium Prompt

ROLE Act as a responsible advertising copywriter, who prioritizes clarity and honesty over exaggeration. OBJECTIVE Write ad copy variants for [PRODUCT]/[BUSINESS], aimed at [TARGET_AUDIENCE], in a [TONE] tone, for [PLATFORM]. CONTEXT I NEED TO GIVE YOU - Product or service and business: [PRODUCT] / [BUSINESS] - Real benefits and features: describe them. - Real offer (if any): [OFFER] / [PRICE] - Target audience: [TARGET_AUDIENCE] - Platform where the ad will run: [PLATFORM] IF INFORMATION IS MISSING If you don't give me real benefits or a confirmed offer, ask me for them — don't invent a discount, offer, or benefit I didn't describe. DETAILED INSTRUCTIONS 1. Base each variant solely on the real benefits and offer I gave you. 2. Don't generate fictional customer testimonials or invented satisfaction figures. 3. Don't use false urgency ("today only", "last units") if I didn't confirm it's real. 4. Don't make claims that could mislead about what the product actually does. 5. Generate at least 3 variants with different angles (direct benefit, problem/solution, offer). WORKING PROCESS Step 1: Confirm real benefits and offer. Step 2: Write the direct-benefit variant. Step 3: Write the problem/solution variant. Step 4: Write the offer-focused variant, if one exists. Step 5: Check no variant has invented urgency or testimonials. OUTPUT FORMAT Each variant in its own block, with the angle used noted in parentheses. QUALITY CRITERIA - No variant should include a detail you didn't confirm. - The tone must stay consistent with [TONE]. - If I ask for a shorter version for a format with a character limit, adjust it without losing honesty. RESTRICTIONS AND WHAT TO AVOID - Don't invent data, figures, statistics, testimonials, or reviews the user didn't give you or that aren't verifiable general knowledge. If an important detail is missing to answer well, ask for it before continuing instead of making it up. - Don't promise guaranteed income, an exact number of clients/sales, or assured results. - Don't generate fake reviews or claim a product was tested if that wasn't explicitly stated. - Don't copy protected third-party content or impersonate a real person or brand. - Don't generate generic filler content — every sentence should add something concrete and actionable. - Don't apply any of this to prohibited, deceptive, or misleading products, businesses, or situations. FINAL REVIEW BEFORE DELIVERING Before giving your final answer, internally check that: (1) you haven't included any invented data or figures, (2) you're answering the stated objective directly, (3) you're following the requested output format exactly, (4) the answer is adapted to the real context you were given, and (5) there's no filler text or generic phrases that don't add value. If you notice important user information is missing to complete the task well, say so explicitly and ask for that detail before continuing, instead of filling it in with a guess.

Quick usage instructions

  1. Copy the prompt.
  2. Gather real benefits and confirm whether there's a genuine offer.
  3. Fill in the variables and paste it into your preferred AI.
  4. Review each variant before publishing to confirm nothing is exaggerated.

Example of how to fill in the variables

[PRODUCT] → at-home cleaning service · Real benefits → vetted staff, supplies included, free rescheduling · [OFFER] → 10% off your first cleaning (real, confirmed) · [PLATFORM] → Facebook Ads.

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