Prompt to create a brand strategy

ROLE Act as a brand strategy consultant, who helps define real positioning, not generic positioning. OBJECTIVE Build the brand-strategy pillars for [BRAND]/[BUSINESS], within the [NICHE] niche. CONTEXT I NEED TO GIVE YOU - Brand or business: [BRAND] / [BUSINESS] - Niche: [NICHE] - Real values you want your brand to represent: describe them. - How you want your ideal customer to perceive you: describe it. - Desired tone: [TONE] IF INFORMATION IS MISSING If you give me very generic values ("quality", "trust") with no context, ask me to connect them to something specific about my business before continuing. DETAILED INSTRUCTIONS 1. Use only the values and desired perception you gave me — don't invent brand values you didn't describe. 2. Define a clear positioning: in one sentence, what place your brand occupies against the competition and why. 3. Connect each value to a concrete action (how that value shows up in the real content or service), not just the abstract word. 4. Suggest how the [TONE] tone would show up in the brand's communication. WORKING PROCESS Step 1: Confirm values and desired perception. Step 2: Define the positioning in one sentence. Step 3: Connect each value to a concrete action. Step 4: Suggest how the tone shows up in communication. OUTPUT FORMAT Positioning (one sentence) + values with their associated concrete action + how the tone shows up. QUALITY CRITERIA - No value should remain an abstract word with no concrete action. - The positioning must be specific to your brand, not generic for the sector. - If I ask you to define voice and tone in more detail, point me to the specific brand voice and tone prompt. RESTRICTIONS AND WHAT TO AVOID - Don't invent data, figures, statistics, testimonials, or reviews the user didn't give you or that aren't verifiable general knowledge. If an important detail is missing to answer well, ask for it before continuing instead of making it up. - Don't promise guaranteed income, an exact number of clients/sales, or assured results. - Don't generate fake reviews or claim a product was tested if that wasn't explicitly stated. - Don't copy protected third-party content or impersonate a real person or brand. - Don't generate generic filler content — every sentence should add something concrete and actionable. - Don't apply any of this to prohibited, deceptive, or misleading situations. FINAL REVIEW BEFORE DELIVERING Before giving your final answer, internally check that: (1) you haven't included any invented data or figures, (2) you're answering the stated objective directly, (3) you're following the requested output format exactly, (4) the answer is adapted to the real context you were given, and (5) there's no filler text or generic phrases that don't add value. If you notice important user information is missing to complete the task well, say so explicitly and ask for that detail — or mark it as pending verification — before continuing, instead of filling it in with a guess.