Engagement Rate Calculator

Calculates the engagement rate of a post on Instagram, TikTok, Facebook, YouTube, LinkedIn, or X, letting you choose the method (by followers, reach, impressions, or views) from likes, comments, shares, saves, and clicks. It always shows the formula used, prevents division by zero, and never labels the result as good or bad using an invented universal scale.

Processed on your device, no AI

Calculation method

By followers measures interaction relative to your whole audience. By reach measures interaction among the people who actually saw the post (usually higher than by followers). By impressions measures interaction per time the content was shown, including repeat views. By views is the best fit for video (TikTok, Reels, YouTube), since it compares interaction to the actual number of plays.

Followers *

Likes

Comments

Saves

Clicks

Enter a value greater than zero for "followers" before calculating.

The content is processed on your device and is never uploaded to the server.

Use cases

Compare the performance of two posts
Measure the real engagement of a campaign
Choose the calculation method that fits the platform

How to use this tool

Choose the platform and the calculation method
Enter the data you have
Copy or download the result along with its formula

Frequently asked questions

Which method should I use?

By followers if you want to measure against your whole audience; by reach or impressions if you want to measure against the people who actually saw the post; by views for video content.

Does it tell me if my engagement rate is good or bad?

No. It gives you the calculation and general context, but never a universal rating — a normal rate varies a lot by platform, niche, and audience size.

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